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Behavioural Insights Series 2023

The FIMM Behavioural Insight Series aims to show how our behaviour and emotions affect financial decisions. Dr Joanne Yoong, CEO and Principal Economist & Behavioural Scientist from Research for Impact Pte Ltd, guides participants through behavioural finance principles, applying them in real-life investment scenarios. This series seeks to empower individuals to recognise and navigate behavioural factors influencing their financial decisions. Practical strategies and real-world case studies foster a financially informed and confident community.

Behavioural Insights Series: Persuasive Strategies
(for Distributors & Consultants)

To view in full screen, click on the bottom right icon located in each YouTube video.

Part 1

  • Understanding Behavioural Insights
  • Self-test for Identifying Behavioural Biases
  • Customer Behaviour and Investment Decisions
  • Applying Behavioural Insight in Customer Engagement
  • Behavioural Finance Tools for Customer Profiling

Part 2

  • Nudging and Behavioural Interventions
  • Overcoming Customer Biases and Resistance
  • Behavioural Insight in Sales Presentations
  • Case Studies and Best Practices

Q&A

Behavioural Insights Series: Money Mind Ed
(for Investors and General Public)

To view in full screen, click on the bottom right icon located in each YouTube video.

Part 1

  • Herd Mentality and Investment Decisions
  • Nudging and Choice Architecture
  • Behavioural Insights in Practice

Part 2

  • Conclusion and Key Takeaways

Q&A

Disclaimer

The FIMM Behavioural Insight Series provides educational content for informational purposes only. It does not offer financial advice or endorse specific investments. Consult qualified financial advisors for personalised recommendations.
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